Founder and Director
After many years of working in global pharma, liaising with global agencies and marketing leaders, I have been able to discern a number of crucial success factors to developing and launching a brand.
Achieving strong stewardship and creating clear processes during the brand development phase are vital – high quality results require a smooth, clear and collaborative process.
Experience has taught me that there is so much potential and opportunity hidden in the typical brand development process and that a company-wide roll-out of branding needs the full attention and buy-in from brand champions who will carry and convey the brand across the globe.
The desire to optimise this for each client and maximise brand impact drives my whole approach to business.